2026Case study

Superhero Hotel Booking

Booking flows for San Francisco's founder hotel, rebuilt around one rule: never lie about price, scarcity, or time.

Superhero is San Francisco's founder hotel, and its booking flows had inherited the pressure tactics the industry runs on: fake scarcity, shifting prices, buried fees. I rebuilt both flows around a single rule, that the interface never lies about price, scarcity, or time. The bet is that honesty earns trust, and trust converts better than tricks.